Compare and contrast the concepts of conformity and obedience

Dutifulness can be named as a demonstration where one reacts or holds fast to specific guidelines from a more significant position authority without addressing. Thus, dutifulness permits people to adhere to rules and directions according to by-laws inside society, school, homes and other social spots. Then again, similarity is acting in agreement to the longing of others in a gathering to abstain from being viewed as an untouchable (Sloan et al., 2009).Advertising We will compose a custom exploration paper test on Compare and differentiation the ideas of congruity and acquiescence explicitly for you for just $16.05 $11/page Learn More Comparison Both qualities are sociological standards delineated by people in the public eye. In the two cases, an individual must change their conduct to relate to the interest of the predominant gathering (Sloan et al, 2009). As indicated by social analysts, the nearness of these attributes in the public eye improves shared and quiet conjunction. Addit ionally, individuals utilize the qualities to look for comfort and conquer the outcomes got from forswearing and defiance. For this situation, compliance causes one to maintain a strategic distance from discipline while congruity keeps one off from upsetting sentiment of detachment (Sloan et al, 2009). These qualities direct conduct of individuals in the general public by guaranteeing that individual standpoints don't move cultural standards. For example, when one neglects to obey or adjust to a gathering standard, they are disliked subsequently feel as untouchables. Clearly, these qualities include complete consistence to what in particular is seen as right in a gathering, Contrast regardless of the way that the two attributes are essential and fundamental in breaking down conduct, they are pervasive in one way or the other among gatherings. For this situation, there exist valid contrasts in the two angles (Sloan et al, 2009). Be that as it may, the two ideas are much of the time b efuddled as they practically mean something very similar. As per therapists, similarity includes respecting gathering and companion pressures (McCloskey, Berman, 2003). Along these lines, an individual is constrained to act with a specific goal in mind so as to satisfy his friends. Similarity comes out of an individual will to cause a social gathering to feel glad. Then again, submission is a demonstration of following up on guidelines in the ideal way. Submission lines up with power from predominant figure, for example, guardians, instructors or chairmen. Prominently, an individual complies with so as to conquer undesirable effects, for example, disciplines. All things considered, similarity is out of individual decision and it is willful to fit in a specific social gathering (McCloskey, Berman, 2003).Advertising Looking for research paper on sociologies? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Exclusively, submission comes to fru ition because of minority persuading the dominant part while in transit to work out specific issues (Sloan et al, 2009). As opposed to this, similarity includes the minority being affected by the greater part see. Faithful has a particular interest in the midst of similarity whose requests are verifiable. Investigate an old style study concerning the impact of gathering effect on the self Social gatherings can possibly impact people’s conduct and their heights. Sociologists affirm that, social impacts influence friends or individuals in a similar gathering through congruity. Observational examination concentrates regarding this matter uncover that people are probably going to lose their character so as to adjust to wants of others in a social gathering. As of now referenced, the last case is for the most part basic where people have a place in explicit gatherings that have been framed to do one of a kind capacities. most cases, individuals use similarity as a device of upgrad ing tranquil and important concurrence in the public arena since it was viewed as a perfect worth imitating (McCloskey Berman, 2003). Moreover, social congruity may lead a person into exploitative and inadmissible standards of conduct and as are ruin the notoriety of the influenced individual. It is against this setting social affecting organizations like schools and holy places will in general contrarily modify or impact individuals’ character prompting disavowal of individual personality (Sloan et al., 2009). A relative report done on social gatherings represented that individual inclination and activities are exceptionally reliant on social weight. It is striking that individual is a social animal who looks for qualification for comfort and to upgrade belongingness. In spite of the fact that individuals have alternate points of view toward specific characters, dominant part have fit in with undesired attributes to stay away from dissatisfaction from associates just as comp anions (Sloan et al., 2009). A genuine model is whereby young people have reveled into tranquilize misuse and extramarital perversion on the grounds that their friends are additionally doing likewise. A few people feel dismissed consequently and accordingly, they wind up participating in negative behavior patterns in opposition to the desires for the set up settings. A few people would change their own personalities because of the proceeded with change of social institutions.Advertising We will compose a custom examination paper test on Compare and differentiation the ideas of congruity and acquiescence explicitly for you for just $16.05 $11/page Learn More For example, compliance might be tested by people who feel that they are either dismissed or less significant in the public arena or by the individuals who face outrageous weight from power. In the last case, it might occur because of the way that such individuals have no other alternative to haul themselves out. This suggests si milarity and submission can demolish the self of a person as in both of these attributes may incredibly affect people in any case. Break down a contemporary case of the impact that gathering impact has on the self There are a few contemporary and up and coming issues that are because of gathering impact to oneself (McCloskey Berman, 2003). As per the review study led in higher instructive establishments, it is apparent that students’ practices have been to a great extent controlled by peer bunch impacts. For example, notice that strikes and rough acts have gotten uncontrolled in secondary schools and higher learning organizations. An exact examination directed on some the fundamental reasons for this forceful disposition towards power uncovered that friend impact in these learning foundations is to be faulted (McCloskey Berman, 2003). Obviously, According to social therapists, it is apparent that social impact assumes a crucial job in deciding conduct of understudies in schoo ls. This suggests, there are inspiration factors that quicken aberrance in ought to be wrecked. This will guarantee that, understudies just fit in with fitting standards and practices inside the establishments and to the ideal way (McCloskey, Berman, 2003). Break down the individual and cultural impacts that lead some to go astray from predominant cultural standards Individuals and society impact each other for different reasons (Bourgeis, Sommer Bruno, 2009). By and large, the cooperation and impact is displayed to guarantee significant food, precision and control. As indicated by analysts, it is clear that with common presence, both the general public and people impact each other socially. It is obvious that there is consistently an explanation with respect to why an individual or society regularly surrenders to social impact. Most Studies on similarity and dutifulness have uncovered that any type of adjustment to social impact can prompt deviation from the prevailing cultural sta ndards (Bourgeis, Sommer Bruno, 2009). This ordinarily happens when a prevailing gathering, be it the general public or a person with freak conduct, challenges the opponent.Advertising Searching for research paper on sociologies? How about we check whether we can support you! Get your first paper with 15% OFF Find out More In the long run, the rival succumbs to the assessment of the predominant gathering to beat dismissal nearby boosting their regard. To be sure, this might be a confused situation in an offer to get similarity and dutifulness. As indicated by social clinicians, a gathering of individuals may have a shared objective or expect to accomplish. It is basic to take note of that not all feelings, points or targets might be acknowledged to be ethically right bearing in minds that there are the individuals who may choose to go amiss from the standard standards endorsed by the very society they live in (Bourgeois, Sommer Bruno, 2009). Now, the general public as the prevailing party will look to win people to fit in with their considerations, conclusions and points of view. Overwhelmingly, the minor party will be constrained to fit in with the perspective on the general public without thinking about their passionate and relational effects. Then again an individual can impact a gathering or societ y into positive social marvels, for example, submission and consistence to moral morals (Bourgeis, Sommer Bruno, 2009). In any case, loss of impact or capacity to impact can cause hesitance and aberrance from the gathering or the general public. Proof uncovers that when there is inability to impact a person to the ideal objective this causes abhorrence, dismissal and degenerate acts rise against the socially acknowledged morals (Bourgeis, Sommer Bruno, 2009). In summarizing, repeat that similarity and submission are firmly related terms in spite of the fact that they boundlessly contrast both in significance and application since both of then are inherent sociological standards. References Bourgeis, J., Sommer, K. Bruno, S. (2009). What do we escape impacting others? Social impact, 4 (2), 96â€121. McCloskey, S. Berman, E. (2003). Liquor inebriation and self-forceful conduct. Diary of Abnormal Psychology, 112, 306-311. Sloan, A. et al. (2009).Group Influences on Self-Aggression: C onformity and Dissenter Effects. Diary of Social and Clinical Psychology, 28(5), 535-553. This exploration paper on Compare and difference the conce

Euthanasia Is Defined As The Act Of Painlessly Ending The Life Of A P

Willful extermination is characterized as: the demonstration of easily finishing the life of an individual for reasons of kindness (Encarta '98.) advocates of it accept that pointlessly dragging out life in critical condition patients makes monstrous enduring the patient's loved ones. Three reasons willful extermination ought to be upheld are: killing has been acknowledged in numerous different social orders previously, it mitigates the torment and enduring felt by individuals near the patient, and it is just utilized after every single other course have been attempted and fizzled. Killing was acknowledged by numerous individuals past social orders. Old Greece and Rome both rehearsed it on the old and on youngsters who needed wellbeing and power. Socrates and Plato both endorsed of its utilization when important. Truth be told, most old societies endorsed the utilization of willful killing (when a patient offers consent to somebody to support him/her pass on) for the wiped out and sick. When a specific degree of ailment has been reached, and there is not a single fix to be found, the awful enduring of the patient and his/her relatives must be considered. In the event that an individual is lying on their deathbed without the desire for consistently showing signs of improvement, rather than viewing the patient's moderate decay, it in some cases might be ideal to end it before the victim loses all the poise the individual has left. On the off chance that that individual gives their consent, for what reason shouldn't a specialist or relative award a straightforward last wish and reassess the machines breathing counterfeit life? Obviously, in particular in the fight over willful extermination is this: it is just utilized if all else fails. Specialists aren't coming into rooms at 12 PM and murdering fit as a fiddle people for additional bed space. These individuals are either all out vegetables or going to kick the bucket in any case. Specialists of willful killing are helping these individuals out. They need to bite the dust; they have to kick the bucket. Immediately, willful extermination ought to be approved in light of the fact that its training has a long history, it remembers a portion of the anguish felt by victims and their families, and it is utilized simply after every single other endeavor to recuperate an individual have been depleted. Simply think: if an individual is in torment before your eyes, would you permit them to proceed with their affliction or would you help them out and end it in a kind manner.

Kant and Sexual Morality Essay

German Philosopher Immanuel Kant asserted that it is ethically off-base to utilize an individual simply as a way to your end. This judgment causes us to comprehend and decided sexual profound quality. Thomas A. Mappes underpins Kant’s claims and assists with encouraging clarify Kant’s proclamation by characterizing it and presenting the possibility that one must give their willful educated assent all together for specific activities to be good. Mappes likewise delineates that willful educated assent can be subverted through both misleading and pressure. This causes us in the comprehension of sexual ethical quality. It is essential to comprehend what Kant implies while guaranteeing that it is ethically off-base to utilize someone else simply as a way to your end when settling on the choice whether this announcement is applicable when discussing sexual profound quality. The word just is the place this announcement claims impropriety to be. Just importance just and with no thought of someone else by not indicating them any human regard. We use individuals as a way to our end in regular circumstances. On the off chance that we are eager we go to a shop and purchase food. We are utilizing the retailers as a way to our end, when appetite is our end. Be that as it may, we are not just utilizing the retailer as a way to our end. Thomas Mappes clarifies this by saying in the event that we are treating somebody only as a way to our end, at that point we are not regarding the person in question as people. Deliberate educated assent, as per Mappes (p. 73 obviously book) is vital to the thought of treating individuals only as an unfortunate chore. Deliberate educated assent is the place the individual who is being utilized as an unfortunate chore has given their full authorization and assent. They know about what the individual is attempting to accomplish and are happy to give their agree to this. Mappes utilizes the case of an individual who has a weapon put to their head and are compelled to hand over $200. In spite of the fact that the individual has given them the cash, they didn't do this deliberately, along these lines didn't give their willful educated assent. Be that as it may, if the individual had requested $200 and they were given the choice to give the cash without being constrained, and decide to hand it over as a blessing, at that point they have given their deliberate educated assent. Intentional educated assent is significant when taking a gander at sexual profound quality, as though one has not given their willful educated agree to an accomplice, at that point it is ethically off-base to seek after any sexual demonstrations with them. As indicated by Mappes, Voluntary educated assent can be sabotaged in two different ways: misdirection and compulsion. Compulsion importance compelled to make intentional educated assent and double dealing being fooled into deliberate educated assent. When making a judgment on the profound quality of sexual conduct it is essential to think about whether double dealing or intimidation have affected the willful educated assent regarding the subject. On the off chance that there is no willful educated assent, at that point an individual is being utilized just as a way to another people end. This help Kant’s guarantee on profound quality, and is along these lines corrupt. Compulsion into agree is effectively to recognize. Similarly as with the case of an individual being compelled to hand over $200 with the risk of a weapon, they were being constrained/pressured into their choice to hand over the cash. When there is no intentional educated assent, as the assent isn't willful. Pressure can be significant while deciding the profound quality in sexual conduct. In the event that one is constrained or extorted into engaging in sexual relations with another, this is coercive and utilizing somebody only as an unfortunate chore. Recognizing Deception when taking a gander at the profound quality of sexual conduct, and deciding if it bolsters Kant’s guarantee is significant before making an ethical judgment. Double dealing is being fooled into making educated assent. Also, case of double dealing is subject A. telling subject B. that they love them, as subject A. realizes that subject B. will possibly go into a sexual relationship if the two gatherings have a shared love for each other. This is misdirecting subject B. into giving their intentional educated assent into entering a sexual relationship. This is corrupt, as willful educated assent has been sabotaged by misdirection. When taking a gander at Kant’s guarantee it is anything but difficult to decided the profound quality in this circumstance as subject as has just utilized subject B so as to satisfy their sexual needs. It is additionally essential to consider whether the choice was educated. 3. As found in page. 76 of the course book, some could contend that a kid or somebody with extreme learning challenges is as yet ready to give deliberate assent. This is valid, yet a youngster or individual with extreme learning challenges can't give educated assent. On the off chance that somebody is to try in sexual practices with a kid or an individual with learning troubles, at that point it is clear they are utilizing them for their own sexual delight, and not regarding the individual whom they are utilizing. As Kant asserts, this is ethically unsatisfactory. When pondering the profound quality of sexual conduct it is difficult to overlook that of gay connections or potentially gay sex. When taking a gander at Kant’s proclamation that it is corrupt to utilize someone else only as a way to your closures and Mappes further clarification of intentional educated assent, we can build up he ethical quality of gay conduct. Michael Levin (1999 p. 125-126) claims homosexuality to be corrupt. He additionally offers that expression that they are casualties and have unflattering convictions. Levin (1999 p. 126) claims â€Å"homosexuality is deviant†¦ [and] gay people have no spot in the military in the event that they debilitate spirit, and there are valid justifications to figure they do [weaken morale]† When taking a gander at Kant’s reasoning, and his meaning of ethical quality, it turns out to be certain that Levins claims are suppositions, particularly that gay people would debilitate the confidence in the military. There is nothing in his professes to propose that gay people would constrain, bamboozle and utilize another just as a way to their sexual finishes inside the military. Subsequently, when taking a gander at Kant’s claims, notwithstanding whether an individual is gay or hetero, the ethical quality of sexual conduct can possibly settled when one is utilizing another without human regard and just as a way to their finishes. John Corvino likewise alludes to the ethical quality of gay connections. His perspectives change extensively from Levins. Corvino (1997 p,6) addresses that gay sex is unnatural and consequently corrupt. Corvino guards the privilege to a gay relationship by contrasting the utilization of sexual organs with others. We have various utilizations for our mouth, for example, talking, eating, breathing, biting gum and so on and Corvino states that sexual organs might be helpful in a relationship other than just multiplication. Corvino makes reference to the places of worship see on sexual conduct. Despite the fact that the congregation opposes gay conduct, Corvino (1997 p. 6) features that they don't see anything amiss with sterile couples engaging in sexual relations or couples who are pregnant as the congregation surrenders that closeness and delight are ethically genuine purposes for having intercourse. Corvino proposes that despite the fact that there is zero chance of multiplication in gay sex, there is nothing indecent about it. Corvino’s see underpins Kant’s guarantee of ethical quality. Except if there is something to recommend one is simply being utilized by another explicitly, at that point there are no grounds to propose homosexuality is corrupt. Kant’s guarantee that it is ethically off-base to utilize somebody only as a way to your closures, encourages us in our decisions with respect to sexual profound quality. Through Thomas A. Mappes clarification of Kant’s guarantee and presenting the possibility of deliberate educated assent, and how it tends to be subverted through trickery and compulsion, we can unmistakably recognize whether a people sexual practices are good or not. Kant’s guarantee recommend that there is nothing indecent about gay conduct, except if one is simply being utilized as an end, as in hetero connections. The possibility of homosexuality being unnatural had nothing to do with its ethical quality when taking a gander at Kant’s guarantee.

My EMBA experience - Tafadzwa Chisango

Written by Global Ambassador, Tafadzwa   Chisango,   Financial Risk Management Consultant and EMBA student, Dubai at Hult International Business School. The reminder pops up in my inbox two weeks prior to the beginning of my up-coming course – Global Strategy. I scan through the email and my eyes are immediately drawn to the words in bold there will be a quiz on the first day of class. Yes, I read right-there will be a quiz/test on the first day of class-at 9am. This is the reality of the EMBA programme- pre-course preparation. Pre-course preparation is a very crucial component of the learning process and is a sure way to set yourself up for success in the programme. I quickly check my calendar again and realise that I have a business trip out of the country just two days before the course begins-which meant I really had to do as much reading as I could prior to going on the trip. Now this sounds easy right..but throw in a very energetic one year old baby who wants to play with mommy any chance she gets and the script changes. This is my reality as a working mother who is pursuing an EMBA-my life is all about juggling different things all at the same time and making it work. While I do not own a red cape and blue suit with an S on my chest-I have somehow managed to find a way to make it work. What is my secret, you may ask-there is no secret-it is all about preparation and organisation!  To quote Alexander Graham Bell; â€Å"Before anything else, preparation is the key to success.† Thankfully, at Hult they have made it possible for me to be able to prepare and do my scheduling way in advance as once I register for a course, I get full access to the syllabus as well as reading lists, materials and information on how to acquire the relevant textbooks-which really gives me ample time to plan ahead and divide the reading into more manageable chunks. Through the MyCourses platform, I am able to install the app on my phone-giving me access to all the course information and resources on the go. I am also able to sync the apps calendar with my Google calendar which I use on my phone, enabling me to sync my study plan with everything else I have diarised on my personal calendar. So two weeks before the course commences, I began going through the reading material. It was a good mix of journal articles, published papers, case studies, web articles as well as textbook reading. The reading material gave me a good overview of what the course entailed and for someone who does not work in strategy, this was new and exciting for me. Needless to say, I covered the rest of the reading material after work in my hotel room while on my business trip as well as on the flight back home-who needs in-flight entertainment when one can read about competitive advantage.   Hello Strategy The weekend of the course arrived and as promised there was a quiz when class began. For those who had gone through the course reading material, they found the quiz manageable. The professor did a great job of laying the foundations of the course, clearly explaining what strategy is and most importantly, what tools and knowledge we would be equipped with when the course came to an end. I remember feeling very optimistic as it sounded like something that would empower me as a leader The weekend was action-packed to say the least. There was a wealth of information that was shared with us. The professor kept everyone engaged through regular class discussion. The problems and scenarios we analysed were engaging, thought-provoking and in most cases practical and related to the real world. A strategy course wouldn’t be complete without a case study and as expected, we had an in-class real world case to analyse in groups of 4 in addition to another more comprehensive case which we had to to work on in different groups of 4 after class. The groups were selected at random and this allowed us to work with different classmates stemming from diverse backgrounds and industries. Over the course of the weekend, we went through several topics in the strategy field. From talking about the different schools of thought to real world examples and cases. I learnt a lot both from the professor but also from my classmates. It was truly an enriching, challenging and thought-provoking course. It was a very engaging and practical course which equipped me with many tools that I can implement in my own life-both personally and professionally. To learn more about our Global Executive MBA program, download a brochure.   Hult offers a range of highly skills-focused and employability-driven business school programs including a range of MBA options and a comprehensive one year Masters in International Business. To find out more, take a look at our blog Part-time study, full-time learning: A weekend in the life of an EMBA. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Essay on the Transformation of Beowulf - 570 Words

The Transformation of Beowulfnbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; In the length of the poem, Beowulf goes from abandoned child to gallant warrior to King. This transformation, expressed in the tone and content of the poem, shows the importance of the relationship between lord and thane and expresses the ultimate value of that connection. From the difference in battle scenes to Beowulf’s speeches, it is clear that he has gone from a somewhat self-loving hero to a selfless king. Within this change he also goes from serving a lord to becoming a lord, and in that way the poem shows us the importance of both sides of the relationship. Initially it is said that Beowulf goes to flight Grendel because, he†¦show more content†¦He goes in knowing that he will probably die, and the scene is bloody and drawn out. Furthermore, Wiglaf enters the final battle to help him, showing the respect that he has earned from his thanes and that they are now willing to give their lives for him. After the final battle there is another expression of the importance of loyalty in their culture. That is when the thanes that left Beowulf came back behind shields (2850). It is the ultimate disgrace that they left their lord, because the lord is their source of livelihood and a thane is expected to willingly give his life for his provider. Wiglaf sums up this tie when he says, A warrior will sooner / die than live a life of shame (2890), meaning that the bond between lord and thane is so strong that it is better to die than to disgrace that relationship. The tone of the poem is also an indicator of the changes in Beowulf. In the first two battles there is an epic tone. Beowulf is gallant and described in a very physical sense. He is adorned in jewels by king Hrothgar and has the utmost confidence. He also has no one relying on him as a thane would a lord. By the final scene the tone is less bounding and more melancholy. Beowulf is less confident, and worries more about his people than his own reputation. The sadness in the tone also reflects the despair of Beowulf’s kinsmen when he has died. This further relates the importance of the king to hisShow MoreRelatedEssay A Jungian Reading of Beowulf1622 Words   |  7 PagesA Jungian Reading of Beowulf       This essay will propose an alternative means by which to examine the distinctive fusion of historical, mythological, and poetic elements that make up the whole of Beowulf.   Jeffrey Helterman, in a 1968 essay, â€Å"Beowulf: The Archetype Enters History,† first recognized Grendel as a representation of the Shadow archetype and identified Grendel’s mother as an archetypal Anima image; I wish to extend the scope of the reading by suggesting that the dragon, too, representsRead MoreGood Vs. 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Willy from Death of a Salesman by Arthur Miller Abandoned...

The dramatic play Death of a Salesman, composed by Arthur Miller in 1949 portrays the hours leading up to Willy Loman’s death. Willy is a sixty-year-old salesman living in Brooklyn New York with his wife Linda and after thirty-five years working as a traveling salesman he feels defeated by his lack of success and difficult family life. As a salesman, Willy Loman focuses more on personality and being well liked by everyone than actual skills. When he returns early from a business trip it is apparent that he is extremely distressed and confides that he almost got into an accident. All thought the play we get to witness Willy’s brain unravel and his tragic character flaws that all seem to stem from being abandoned by his father and brother.†¦show more content†¦Moment like these, which were abundant during their childhood, caused negative effects especially on Biff. Biff became a kleptomaniac a quality that can be traced to Willy always pumping him with the idea t hat he doesn’t have to respect authority. â€Å"Everyone led Biff to believe that he was the best and that he did not have to work to be great which became his major downfall†(Stewart). This is Biffs’ dilemma. He was always told he was the best and how since he’s was so well liked by everyone he would never have to worry but, since he didn’t turn out successful in the eyes of his father he feels like he’s failed life. Even though working on the ranch is what he loved to do. As the play began to come to an end we see Willy and Bernard having a conversation and Willy being baffled at how Bernard had succeeded where Biff had failed. In Willys mind, Bernards great success is impossible to understand since he was always so unpopular spent so much time studying. He thought that all you need to be successful was to be well liked. Because of being abandoned by his own father and brother Willy so young its possible that Willy felt partially to blame and in him mind being well liked would keep people from leaving. Because of his philosophy Biff has difficulty maintainingShow MoreRelatedWillys Obsession with the American Dream in Death of a Salesman821 Words   |  4 PagesIn Arthur Miller’s Death of a Salesman we see the negative effect of having an absent parent. The main character Willy Loman is a salesman who constantly struggles with trying to be what he considers â€Å"successful,† and â€Å"well liked.† He has two sons Biff and Happy and is married to Linda. Willy also struggles between illusion and reality; he has trouble defining and distinguishing the past from the present. Between his financial struggles and not feeling like he accomplished anything, he commits suicide

A Summary of “Television the Plug-in Drug” by Marie Winn free essay sample

A Summary of â€Å"Television: The Plug-In Drug† by Marie Winn The family time that experts once believed the television would facilitate has backfired. It has been replaced with an everyday military regiment. Wake up, go to school, watch television, and go to bed. Parents have allowed the television to become the primary source for their children’s home life experience. Although this medium allows for peace within the home, the family dynamic suffers. Winn references the conflicts that family’s had to deal with, prior to the multi-television home, is an essential part in family life (233). The home has become another form of a care taking institution rather than an accumulation of memory making experiences that can and will follow the children into their adulthood. In her article, Winn defines ritual by sociologists as â€Å"that part of family life that the family likes about itself, is proud of and wants formally to continue† (234). We will write a custom essay sample on A Summary of â€Å"Television: the Plug-in Drug† by Marie Winn or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Rituals give us a sense of security; they are dependable. They are the memories and experiences that will last a lifetime or for generations to come. Family rituals are a part of our culture; they set us apart from the family next door. Watching television has become the norm of our every day existence. We’ve lost touch of the quality of eating a meal together, tucking our children in, or celebrating a holiday in that special family way. Television has eliminated the individuality of families and has created a boring uniformity that all television watching families share. Television not only affects the family dynamics; it also distorts how we communicate with real people. A child who watches hours of television a day will likely have a difficult time making eye contact, maintaining conversations, and even trusting people. It will be harder for that child to resolve disputes with others because of their lack of experience with people. Similarly, parents will use television as a diversion from disputes, whether it’s with their children or even their spouses. Surveys show that even when families watch television together they are still not conversing with each other except during the occasional commercial (237). Still, sadly enough, many families that watch television together express it’s the only family activity they’ve done during that week. To be fair, television can not be blamed for the demise of the family. There are many other factors that have contributed. Although, that does not mean American families should accept this way of life. Television can be compared to a mind altering drug because those who are addicted do not even see the negative affects it’s having on children, families, and the society itself. Love is the only virtue the television can not replace. Unfortunately, as time goes on, showing love becomes harder and harder to express because of the lack of one on one relationship the television has stolen from the modern day family. Works Cited Winn, Marie. Television: The Plug-in Drug. The Blair Reader. Eds. Kirszner and Mandell. 6th

Magical Realism in One Hundred Years of Solitude free essay sample

The authors of One Hundred Years of Solitude and The House of The Spirits use magical realism to combine the fantastical world with the real world, using their Latin American cultural influence as a common basis. So what exactly is â€Å"magical realism†? Magical realism is the co-existence of the real world and the fantastical world; a state in which both worlds interconnect to affect each other. For example, the characters may find it perfectly normal for a fantastical occurrence to happen (such as a ghost visit). There are many more aspects of magical realism in these novels. In the book One Hundred Years of Solitude by Gabriel Garcia Marquez, there are many examples of magical realism used. There are many examples of magical realism throughout this book. For example, when Jose Arcadio Buendia is killed, his blood weaves its way through the village as if it has a mind of its own, and makes its way to the Buendia house. We will write a custom essay sample on Magical Realism in One Hundred Years of Solitude or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The blood was hugging the walls so as not to stain the rugs (Marquez 132). This quote from the author personifies the innate and gives it a supernatural touch by animating the blood. Most importantly, this gives the lifeless object a motive: to bring Ursula to the source of Jose Arcadio Buendia’s blood. Another example of this is when Amaranta is visited by an old woman (who is thought to be Death itself) who tells her that she is going to die as soon as she finishes her shroud- which would then be used at her own burial. When Amaranta does finally complete it, the elderly woman’s words come true- and she immediately dies. This not only animates death but makes it so believable that Amaranta dies as soon as she completes the shroud. There are also ghosts, apparitions and visions in this book. A prime example is the spirit of Melquidades. This only adds to the magical realism as Marquez slowly blends the real world and the fantastical world.

Pro Wrestling Essays - WWE Hall Of Fame, American Christians

Pro Wrestling Essays - WWE Hall Of Fame, American Christians Pro Wrestling English 101 Mr. Lamore The Real World of Pro Wrestling If You Smeeelll What The Rock Is Cooking! This saying used by The Rock has become a very regular saying amongst young men. For the reason, being wrestling has climbed out of the gutter from where it was in the late 80s and early 90 right back into the spotlight. It has retained its, popularity due to the fact it has attracted many different people from age, gender, and ethnicity. When people think about wrestling most of them will tell you how fake it is, but is it? There are variable myths that come to the mind of many Americans when it comes to wrestling. Yes it is true that punches are pulled, the winner of the match is already decided, and most of it is choreographed. So in a sports since wrestling is fake, but to a lot of blue collar Americans it really doesnt matter. Its a mans version of a soap opera. In that people are always changing sides, friends are turning on each other. Another thing that most people think is that all these guys are just pretty faces with no prior wrestling experience. That is false in the sense that most of these wrestlers were All-American wrestlers in college. The Stiener Brothers, Rick and Scott were accomplished All-Americans at Michigan. Mike Rotunda was a All-American at Syracuse. Kurt Angle was an Olympic champion in Atlanta in 1996. Something else that people do not understand is that wrestlers are on the road 300-320 d ays out of the year. So when it comes to them needing time off, there will usually be an angle where a wrestler will pretend to be injured to take time off. They may also be written out of the script completely until they are fully refreshed. Then they will usually come back with a big angle. Then there are times when the injuries are real. Due to the pain that a wrestler will work through to put on a show for us, thus many wrestlers usually will take some kind of pain killer. We are not talking about Motrin or Advil here. We are talking about Codeine and Morphine very powerful sedatives. Brian Pillman, and Rick Rude, both former world champions, died because they overdosed on painkillers. Many wrestlers have had to give up their careers due to their back being injured. A back injury most common injury to a wrestler. Which The Heartbreak Kid Shawn Micheals, Stone Cold Steve Austin, and The British Bulldog Davey Boy Smith all had to retire from their back being injured. I remember th e first time I finally realized that wrestling was fake. I was 12 years old and my brother took me to go and watch The Ultimate Warrior versus The Undertaker in Fresno, CA. The Warrior won by DQ. Then about a month later, I go to Las Vegas to visit my sister, and she takes me to go and watch a wrestling match. To my disbelief its the same exact match which I saw a month earlier same moves same everything. Needless to say, I was heartbroken. Now what would wrestling be with out your Super Heroes or Villains. Today we call the Hero the face and the Villain the heel. The most popular wrestler of all time must be Hulk Hogan. Every kid I knew growing up said their prayers, ate their vitamims, and worked hard. Those were the Hulksters Commandments. Since Hogan has passed on. A different breed of heroes have emerged such as The Rock, Stone Cold Steve Austin, Sting. Now we cant forget about the bad guys such as Ric Flair, HHH, or Jeff Jarrett. Flair and The Four Horsemen terrorized the world of wrestling for most of the 80s and the early 90s, just like HHH and DX are doing to the WWF or Jeff Jarrett and the Young Blood are doing in WCW. It seems that all of the most notorious bad guys in the business ran in-groups such as The NWO, which consisted of such big names as Hulk Hogan, Kevin Nash, and Scott Hall. Degeneration X or D/X as they are called (HHH, Road Dawg, X-Pac. One thing that I

Nanorobotics in Medicine Essay Example | Topics and Well Written Essays - 1000 words

Nanorobotics in Medicine - Essay Example The very advantages of such reduced size are the high degree of precision and control on the end product. Therefore, what cannot be reached or manipulated in the past due to space and size restrictions can now be easily accessed and operate on through appropriate miniature tools (Cavalcanti 1, Martinac and Metelko 1). Not only telecommunications and materials science are experiencing the excitement in this new technology. The world of medicine is said to be one of those that will greatly benefit from nanotechnology. Experts clearly see the impact of this technology in the practice of medicine. In fact, funds have been flowing towards this area recently. In the US alone, according to Freitas (1) more than $500 million was allocated for nanotechnology research and development in 2002, $849 million in 2004 and reached $1 billion in 2006. In Europe, the European Commission apportioned 1.3 billion euros for nanotechnology R&D for 2003-2006. Furthermore, biomedical nanoscale applications were projected to have a 35% per year growth rate (Freitas 1). Due to the great interest in application of nanotechnology in medicine, a new field of science emerged and called nanomedicine. Nanomedicine is defined as the utilization of the knowledge of molecular characteristics of the human body for the diagnosis, tre atment, prevention, relief, improvement of pains, injuries and diseases. Frontiers in nanomedicine include three main categories. These are nanoscale structured materials or nanodevices, engineered microorganisms and nanorobots (Martinac and Metelko 2). Nanoscale structured materials or nanodevices are microscopic devices that can be used in implants or for delivering drugs to specific sites. Examples of nanodevices are nanopores which can contain large amounts of drugs or enzymes for controlled release using the very high surface area and size of the pores. Engineered microorganisms include bacteria and macrophages that can produce enzymes or perform new beneficial functions. Expectations are high in the branch of medical nanorobotics (Martinac and Metelko 2). Nanorobots are envisioned to offer advances through miniaturization of electronic medical devices by recreating naturally existing models such as those of bacteria and viruses. This entails fusing microelectronics and modified microorganisms to develop new artificial biological devices or engineer ing microelectronics alone that can perform specified tasks inside the human body (Freitas 9). Just like every normal machine or tool, nanorobotics are envisioned to be built from scratch although in microscopic proportions. Therefore, there is a need to design basic parts and components with minimum specifications and but with more than enough functionality. In other words, the first objective is to manufacture nanobearings and nanogears which will provide the above capabilities. Overlap-repulsion bearing designs by Drexler and Merkle pioneered these efforts (Freitas 10). A functioning nanorobot is seen to have molecular sorting rotors and a robotic arm. The latter is also called a telescopic manipulator. The exterior must contain or be made up of materials like glycocalyx that do not react or prevent absorption of blood materials such as fibrinogen. These components are also placed to provide biocompatibility and prevent immune system reactions. In addition, chemotactic sensors, molecules with specific binding

Healthy Alternatives to Prescription Medications Term Paper

Healthy Alternatives to Prescription Medications - Term Paper Example    All these categories may be used complementarily with medical prescriptions or entirely on their own, as alternatives to western medicine. In general, the use of CAM does not imply the rejection of conventional medicine, but as a critical part of self-care management that shows ones responsibility for health and a pragmatic approach to managing the chronic condition in the best possible way (Moses 64). Notably, some cases require the use of the alternative medicine in place of prescription medication. For instance, a person may opt for physiotherapy instead of antidepressants to relieve stress. Of great importance is the need to ensure that the alternative medications are healthy since ensuring the safety of the patient is very important. The effectiveness of any alternative treatment should be accompanied by lack of adverse effects. The use of alternatives to prescription medication is healthy if undertaken under the principles of quality use of medicine, which calls for judiciousness, appropriateness, safety, and efficacy. Prescription medication is not always effective and in some instances, it does not work well enough as the alternative form of treatment. To begin with, the ineffectiveness of the conventional medication leads people to seek alternative medicine. For instance, biomedical treatment of chronic pain using long-term opioids, anticonvulsants, topical preparations, and tricyclic antidepressants is only marginally effective (Tan, Alvarez and Jensen 1420). For instance, Fibromyalgia Syndrome (FM), a chronically painful disorder of unknown origin that defies all clinical treatments is effectively managed by alternative treatments such as acupuncture, herbal and nutritional supplements, and massage  therapy (Sarac and Gur 48).  

Reflection Assignment Example | Topics and Well Written Essays - 250 words - 17

Reflection - Assignment Example The feeling was great because participating in a worthy cause of raising funds to cater for children’s health concerns is good. My thought is that more funds need to be raised by conducting regular walks to cater for research activities by the children’s hospital. My reaction was positive since the event was a platform to get to touch a child’s heart especially those from poor backgrounds who cannot afford expensive medical bills (Voelker 12). The walk was quite a success; however, the experience from it is what is vital. I noticed that few families participated. Instead, it was only school children. Parents should be encouraged to participate more. The event is also supposed to be expanded to other areas in order to raise more funds. Most important is for accountability of these funds to ensure it benefits the children from poor backgrounds. The funds should go into projects that aim to ensure all children access affordable quality healthcare. Questions that need to be considered include: was the event a success? What improvements need to be done? What impact has the awareness created and how are the funds going to be used? A number of nurses participated in the event. The experience from a professional nurse’s perspective was a constructive one. Nurses need to envision becoming caring so as to improve the health of the children. They have to carry out their duties with high standards of dedication through nursing research, evidence objective practice and high quality of nursing care to the kids. The nurses must place the needs of the kids and their families fast by ensuring they are responsible, excellent, and innovative enough and practice with respect and dignity (Voelker

Structure of Hawthornes Young Goodman Brown Essay -- Young Goodman Br

Structure of â€Å"Young Goodman Brown†Ã‚  Ã‚         â€Å"Almost all literary theorists since Aristotle have emphasized the importance of structure, conceived in diverse ways, in analyzing a work of literature† (Abrams 300). This essay will explore some interesting points in the structure of Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† considering the time-frame, foreshadowing, suspenseful incidents, climax and denouement (Axelrod 337).    The narrative in this tale is straightforward until the narrator, late in the story, asks the reader: "Had Goodman Brown fallen asleep in the forest, and only dreamed a wild dream of a witch-meeting?† This query gives the reader the option of believing that the story is mostly a dream. The tale encompasses a period of time from sunset, when the young Puritan Goodman Brown leaves his wife in the doorway of their home, till the next morning when he returns to Salem village after spending the night in the woods.    As Brown leaves the house at the beginning of the story, his wife Faith foreshadows coming events with her reference to dreams:    "Dearest heart," whispered she, softly and rather sadly, when her lips were close to his ear, "pr'ythee, put off your journey until sunrise, and sleep in your own bed tonight. A lone woman is troubled with such dreams and such thoughts, that she's afeard of herself, sometimes. Pray, tarry with me this night, dear husband, of all nights in the year!"      Faith’s use of dreams as an excuse for her husband to stay home on this particular evening is anticipatory of Goodman’s experience in the woods, which turns out to be possibly a dream; in other words, the bulk of the narrative could be only a dream. The devil, furthermore, introduces the ... ...ith Goodman until his dying day: â€Å"And when he had lived long, and was borne to his grave, a hoary corpse, followed by Faith, an aged woman, and children and grandchildren, a goodly procession, besides neighbors, not a few, they carved no hopeful verse upon his tombstone; for his dying hour was gloom.†    In this essay we have seen some interesting points in the structure of   â€Å"Young Goodman Brown,† including the time-frame, the use of foreshadowing, suspenseful incidents, climax and denouement.    WORKS CITED    Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999.    Axelrod, Rise B. The St. Martin’s Guide to Writing, 2nd ed. New York: St. Martin’s Press, 1988.    Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† 1835. http://www.cwrl.utexas.edu/~daniel/amlit/goodman/goodmantext.html   

Disadvantage of Facebook Essay

Now it’s time to talk about some disadvantages of Facebook. There are some Disadvantages of Facebook beside these many advantages. Some of these disadvantages are : –Â  Facebook is Addicting! Facebook is too much addicting! Facebook is too too addicting! Yes it is indeed addicting which often kills your valuable time. Using Facebook for your need is not bad but when you waste most of your valuable time than it becomes bad. The biggest disadvantages of Facebook is it’s addiction which causes many problems. –Â  Fake profile and ID! Fake profile is one of the biggest disadvantage of Facebook. Now it has become easier to create fake profile. People often uses fake profile to insults or harassing someone. It is more common against girls where people simply makes a fake profile and start harassing them. In my country i have got news that some girls died y suicide when someone abused her by making a fake profile of her. –Â  There are plenty of groups and Fan pages out there which is being created to abuse or violate other religion , personalities , nation etc. This kind of racist disgusting activities decreasing some popularity. Facebook administrator should take necessary steps against all these abusing groups & pages. –Â  Facebook often brings bad effects on students results. Students who are Facebook addicted does a bad result on his or her exams. –Â  Beside students, people who works in offices wastes their time in browsing Facebook. That’s why many offices has decided to block Facebook completely. –Â  False report! Many people lost their precious Facebook ID because of false report. Facebook administrator should be careful on that.

Laddering technique as an in-depth - Free Essay Example

Sample details Pages: 4 Words: 1256 Downloads: 2 Date added: 2017/06/26 Category Advertising Essay Type Analytical essay Did you like this example? INTRODUCTION This work is based on an interview conducted using the Laddering technique. (Gutman, 1982, cited in Reynolds and Gutman, 1988) describes the Laddering technique as an in-depth, one-on-one interview technique used to understand how consumers relate product attributes to self. The aim of this study is to elicit product attributes, consequences and values from the respondent and show the relationship among them. Don’t waste time! Our writers will create an original "Laddering technique as an in-depth" essay for you Create order The conclusion discusses the findings of the study in relation to marketing. The respondent is a 23-year old male student from London. The Laddering interview was analysed using the Mean-End Chain analysis by constructing a Hierarchical Value Map. INTERVIEW EXTRACT Interviewer: Could you list at least four characteristics of clothes that would make you buy them. Respondent: For the polo tops it would be the colour. Like I said I like bright, I dont like dull colours. When it comes to polos, I like them bright. So first of all, when Im selecting a polo top it would be based on the colour. If I see like a red or blue or something like that, then Ill go for that. And then secondly also, you have to look at the quality as well. You want something thatsgonna last. You know, you dont want something thats gonna start ripping after twoor three weeks so youre looking for the quality as well. Well, you can tell by just feeling it if its a good quality. And, well, sometimes to an extent based on if youre seeing, you know, adverts on television about that particular item of clothing, for example, you know, like say theyve done like a few adverts saying this the latest thing for young people then based on that I might go and buy it as well. So, yeah I think these are the main characteristics that make me choose my clothing. Interviewer: You mentioned colour. So why is colour important to you? Respondent: Because at the moment the more colourful you are, itscolour is used to determine, you know, like somebodys personality. Its mostly younger people who go for colourful, you know, bright things whereas older people want to be more reserved, they go for like, you know, kind of like brown, grey or black so that theyre not reallynoticed but younger people want to be noticed so they wear like really bright and colourfulthings so thatswhy I go for it. Interviewer: Why do you equate personality to colour? Respondent: Its just the way society is at the moment. If youre young and vibrant then you wantto stand out from the crowd and, I mean as you see most people wear, you know, things that make them blend in, like I said, like grey and black and you just blend into the crowd and you look likeevery other person. But if you wear something bright, you know, red, pink, and then you stand out and people, I meanif you want to stand out, that meansyou havea vibrant personality. Interviewer: Why do you want to stand out from the crowd? Respondent: Its just, I mean you knowwhen you dress upsometimes youre not just dressing up for other peopleyoure doing it for yourself. You want to feel good about yourselfYou want to know that you look good. So if you dress up like everybody else, no one, I mean, sometimes you also want to be noticed as well andlike I said if you just dress up to blend in with everybody else then no ones gonna really notice you until you wear something that distinguishes youfrom these people. Interviewer: Why would people noticing you be important to you? Respondent: Its not really of high importance but its just to make me feel good about myself, you know, you also get comments from people saying, oh yeah, â€Å"that top is really nice† or â€Å"those jeans are really niceâ₠¬  and you feel good about yourself, just to look good and then get this comments from peopleits not really of high importance but its something you like to hear from time to time. HIERARCHICAL VALUE MAP ANALYSIS The Hierarchical Value Map (HVM) in this study differs a little from the format recommended by Gengler et al, (Gengler et al, 1995 cited in Wagner, 2007) which shows the frequency of each element in addition to the number of the relevant cognitive relationships and structural connections among the cognitive elements. Due to the limitation of sample size, the HVM in this study focuses on indicating the relationships that exist among the cognitive elements- attributes, consequences and values. In Laddering, attributes refer to the distinct features of products that are offered to consumers. The consequences refer to the direct or indirect outcomes associated with the attributes (Wagner, 2007). For the purpose of this study, the attribute is colour of clothing. (Vinson et al 1977 cited in Wagner, 2007) describes values as cognitive elements that influence behaviour. From the Hierarchical Value Map (HVM), it can be seen that the respondent shops for clothes based on colour. Colou r is important to him because it defines his personality and also provides him with recognition from his peers. Recognition, in turn, leads to a feeling of well-being or satisfaction which he values. Recognition also creates opportunity for positive feedback from his friends. The provision of positive feedback from friends is also directly related to the feeling of well-being which, as has been mentioned, constitutes his value. The interview extracts and the HVM show that the respondent is concerned about the impression he makes in the minds of people. He desires the spotlight and will be willing to pay more for products that help him to attain his value. MARKETING IMPLICATIONS The data derived from the respondents HVM provides useful information for marketers. The HVM would be an invaluable tool for classifying the respondent into certain target segments. This segmentation would enable the marketers to target the respondent with the appropriate products thus shifting from a mass marketing approach to a target marketing approach. The HVM is also an important tool for choosing an advertising strategy (Reynolds and Gutman, 1988). Using the information on the HVM constructed in this study, marketers would be able to understand the driving forces that influence the respondents buying patterns and the type of products he prefers. With this information, they would be able to develop suitable advertisements with which to communicate their product offerings to the respondent. CONCLUSION The Laddering interview technique is a useful tool for deriving the values that shape the shopping habits of consumers. In the hands of an expert, it can elicit values from consumers which they never had knowledge of. By responding continuously to the interviewers questions, the consumer unwittingly discloses his values, and in the processes conveys to the interviewer his preferences in relation to product offerings. Thus, the consumer plays an important role in the design and development of new product offerings which results in the creation of added value for both the consumer and the marketing organisation- the consumer receives products that satisfy his values while the organisation benefits in the form of customer loyalty and profit. BIBLIOGRAPHY Malhotra, Naresh (2007) Marketing Research: an Applied Orientation Fifth Edition London: Pearson International Malhotra, Naresh and David Birks (2007) Marketing Research: An Applied Approach Third European Edition, Harlow: Prentice Hall Reynolds, J. Thomas and Gutman Jonathan (1988) ‘Laddering Theory, Method, Analysis, and Interpretation Journal of Advertising Research. Wagner, Tillmann (2007) ‘Shopping motivation revised: a means-end chain analytical perspective International Journal of Retail Distribution Management 35 (7) pp569-582